Product Launch Plan
Develop a detailed go-to-market strategy for your next big product or feature launch.
Use Case
Crucial for Product Managers and Marketing Leads to ensure all stakeholders are aligned and no detail is missed during a launch.
The Prompt
I want you to act as a Go-To-Market (GTM) Specialist. Create a comprehensive launch plan for:
Product/Feature: [Describe here]
Target Users: [Who is this for?]
Unique Value Prop: [What makes it special?]
Launch Date: [Optional]
Please provide:
1. **Pre-Launch Phase**: Teaser campaigns, beta testing group invites, and lead magnets.
2. **Launch Day Phase**: Landing page updates, email blasts, Product Hunt submission strategy, and social media blitz.
3. **Post-Launch Phase**: User feedback loops, retention campaigns, and case study collection.
4. **Key Metrics**: What 3 KPIs should we track to measure success?Tips for Success
- Segmentation: If you have different user personas, ask for tailored messaging for each group.
- Timeline: Ask the AI to organize these tasks into a weekly checklist.